As reported by Gordian Health Solutions, the effectiveness of wellness programs in improving health and reducing healthcare costs is directly linked to incentives -
o The more substantial the incentives,
o The higher the success rate.
Incentives can range from tokens of achievement, like t-shirts, water bottles and sports equipment, to more substantial financial awards, like cash incentives or copay vouchers for the successful completion of a health promotion program.
Nationwide Insurance is seeing results from a small incentive program initiated by among the organization’s onsite nurses. To encourage lunchtime walking, the worker has informally launched a “shoelace program” modeled after the karate-belt color system.
Staff Members progress through the color scale until they reach “black-lace” status. The reward system has resulted in more workforce making commitments to walk during their lunch hour.
At the high end of the reward spectrum, some organizations pay cash to personnel who meet wellness objectives. LuK, Inc. offers personnel $250 for kicking the tobacco habit and remaining smoke free for 12 months.
For logging fitness points that add up to 10 miles a month, personnel are eligible for health assessments, which could lead to reward amounts of up to $225.
The most effective motivator, according to Gordian research, comes through linking participation in health promotion programs directly to insurance premiums. Doing so obviously demonstrates to staff members the positive effects of wellness on their own health care costs.
Frequently, the first step in linking wellness programming to insurance coverage is lowering deductibles for wellness care or eliminating deductibles altogether. By adding this benefit, businesses can encourage personnel to undertake routine screenings and other procedures to respond to medical problems before they become chronic.
Early detection benefits both patient health and company health costs.
Incentivizing health promotion program participation with healthcare credits
More frequently, businesss are going beyond increased wellness care coverage and looking to demonstrate the importance of wellness by linking participation to employees’ bottom lines.
Worthington Industries has lately rolled out a health promotion program that authorizes workers to eliminate their portion of the insurance premium by enrolling in a Healthy Options health promotion program.
During the first year of the Healthy Choices program, staff and their spouses complete Personal Health Assessments and medical testings to determine their levels of health risks.
Nurses, dietitians and exercise professionals are available to help moderate- and high-risk participants create individual action plans for improved health through the use of educational materials, behavior modification, telephone help from third-party program health coordinators, and formal health management programs.
By completing the assessments, workforce earn their full premium credit. Because some plans at Worthington require no worker contribution, a cash award takes the place of a credit in those cases.
During year two of the health promotion program, the wellness bar is raised slightly. To continue to receive the wellness credit, participants in the moderate- to high-risk category are going to be required to work at establishing objectives with third-party health coordinators.
Year three raises the bar again, requiring participants to show progress in meeting goals and to continue to work with health coordinators to reach goals.
After year three, Worthington Industries workers will be on the wellness track. The company believes that’ll mean a healthier workforce and cost savings for workers and the company.
The well being of Worthington employees is the foundation of this health promotion program, and both employees and the company are expected to benefit from the long-term benefits of the Healthy Choices Health Promotion Program.
While Worthington has taken a broad approach to wellness, other companies have found success in offering incentives in specific areas. Longaberger, for instance, offers a discount on healthcare policies for workforce who don’t use tobacco.
An individual staff member who doesn’t use tobacco saves $7 per bi-weekly pay. for tobacco-free staff members with family coverage whose families are also tobacco-free, the savings increases to $14 per pay.
The next step – Penalizing harmful behaviors
As it stands, health care is the only kind of insurance that does not focus on penalizing for behaviors that put the insured party at risk. With health care costs rising so dramatically, that could soon change.
Just as an accident likely raises auto insurance premiums, increasing premiums for those who engage in unhealthful behaviors is a possible next step in companys’ attempts to manage healthcare costs.
Reports that workers would support this type of action are stacking up. One Ohio employer conducted an informal survey that indicated workers would consider it a morale increase if health-conscious workers were relieved of some of the burden of subsidizing care for workers who engage in behaviors that adversely affect their health.
Regardless of whether or not this kind of health promotion program gains popularity, one thing is sure – the need to control the rise in health care costs is becoming ever more pressing.
Take the first step
No matter what the strategy, from offering personnel health resources to providing incentives for healthy behaviors, corporations have a real opportunity to improve morale and productivity, decrease rates of absenteeism and control healthcare costs through wellness.
The first step is committing to taking one, no matter what size effort is appropriate for your corporation. Big strides start with small steps.